Media Campaigns

Let’s Go! will appear in many different locations throughout Greater Portland. Here is a listing of our media campaigns.

Current:

Focus on the 0
School's just about out and kids and families will be out in the heat of summer. The number 1 thirst quencher and all around fabulous drink choice is water. Remember to always have your water bottle full and you'll never be left thirsty! Our new cinama ad touts the benefits of H20. Check it out here.

Past:

Focus on the 1
With the promise of spring, we want to help everyone get up and go with some ideas for physical activities you can do as a family, indoors or out. Our new ad focused on increasing physical activity has just started airing. Check it out here.

Focus on the 0
This fall, we'll continue the campaign with a focus on the benefits of cutting back on sugar-sweetened beverages and drinking more low-fat milk and water. Let's Go! along with the Greater Portland Dental Society and the students of Thornton Academy in Saco have produced a TV spot around this theme. Click here to view. Here's a look at our ad that ran at local cinemas this summer. Click here. Check out our signage at the civic center as well!

Focus on the 5
We launched our most recent campaign with a focus on the merits of frozen and canned fruits and vegetables. In tough times, it's good to remember that even if you can't eat fresh, there are just as good options. Our own Dr. Tory Rogers, Medical Director of Let's Go! and some eager kids show us how easy it is to use frozen fruits and canned vegetables in making healthy foods with your kids.

Winter Activities
Each year, the Maine Association of Broadcasters honors the best of Maine broadcasting. Maine Association of Broadcasters recognized WGME with a second place award in the television spot category for “Let’s Go! Winter” produced by John Schrank, Matt Perry, and Kerry Corcoran. Check out the winning PSA.

Let’s Go! Youth Advisory Committee PSA
The Youth Advisory Committee designed the concept for this PSA and starred in it. It was filmed, directed and produced by Jessica Cicero, a USM Media Studies intern who worked with Let’s Go! this semester. Watch the PSA

Let’s Go! Youth Advisory Committee Interview with the Portland Pirates
Let’s Go! Youth Advisory Committee members Jake, Lauren and Marco interviewed Shane Hynes and Mike Hoffman of the Portland Pirates about how they stay healthy. Watch the clip

Television Campaign

Let’s Go! has created a series of messages that will encourage healthy lifestyles for kids and families. These spots highlight how Mainers are taking time out of their day to become more physically active and to eat healthy.

Other ways we get the word out:

Let’s Go! Poster

This poster describes the basic message of 5-2-1-0. The poster is available for distribution and can be downloaded for use here.

Through Our Founding Partners

The Founding Partners will be promoting Let’s Go! in their communities. Look for Let’s Go! posters, information tip sheets, and articles at your workplace or events and activities that are sponsored by the Founding Partners.

Community Fairs and Events

Let’s Go! and our mascot Redy will appear at community health fairs and events, bringing materials and messages for kids, families and interested community members. Look for our display in your community.

If you are interested in Let's Go! please contact us.

Through Our E-News
To sign up for the Let's Go! E-news, please enter your email address in the sign up box above.